MAKING
THE BEST
COMPETE WITH
THE BIGGEST

GROWTH STRATEGIC MARKETING

It is our response to the current needs of our clients, who face an increasingly faster, dynamic and hyperconnected market.

Where we rely mainly on marketing techniques that seek the harnessing

and orchestrating data, technology, creativity and analytical thinking,

as a source to achieve end-to-end strategies, which allow a more agile, sustainable and sustainable growth for our customers.

Soluciones

01 /

DATA-BASED MARKETING.

A solution designed from the integration of data, analytics and strategic marketing, whose purpose is to help our clients identify, know and define more accurately who their best clients are and also develop those with the greatest potential to become best clients.

02 /

SOLUTIONS

Designed to support all those companies that do not have a Marketing area or team and that need to respond quickly and in a timely manner to the increasingly demanding market dynamics, and whose objective is to increase competitiveness and ensure the growth and sustainability of the company.

MARKETING OUTSOURCING.

03 /

360° CUSTOMER KNOWLEDGE.

Solution designed to support companies and market researchers, who need to have a more complete picture of the client and/or consumer.

Allowing you to know in greater depth the decision-making and consumption process from the client's physical and digital environment; which It will serve as input for decision-making, strategies, studies and research.

Servicios

BBDD MARKETING.

▸ DB situational analysis.

▸ Data quality.

▸ BBDD integration.

▸ Database validation.

▸ Database enrichment.

▸ Database update.

▸ Database management.

MARKETING + STRATEGY.

SERVICES

▸ Marketing audit.

▸ Marketing strategy.

▸ Digital strategy.

▸ Commercial strategy.

▸ Loyalty program.

▸ Customer experience.

▸ Inv. of markets

▸ Benchmarking.

INTERACTIVITY + MEDIA.

BTL + EXPERIENCE.

▸ Web page design.

▸ Social Media marketing.

▸ Performance marketing.

▸ Influence marketing.

▸ Design and production of material.

▸ Virtual Immersion Events.

▸ Brand activations.

▸ Event production.

▸ Experience Design.

▸ WOW Place 2 Work.

About

ABOUT US

ICÓNICA is a Marketing Consultant whose purpose is formulate strategic business solutions, that allow our clients to permanently develop sustainable competitive advantages, in order to:

Leverage your data.

Acquire, develop and retain your best customers.

Face the challenges imposed by the market

in an agile, efficient and competitive manner.

Grow quickly and sustainably.

HOW WE MAKE

STRATEGIC POINTS OF CONTACT

Synchronizing needs and interests of companies and people with those of our clients.

Understanding their behaviors and habits, which allow us create lasting experiences and relationships.

And developing strategic approaches based on the Strategic Contact Points, in order to generate a greater perception of value and stronger links between customers and the company.

Technological resources.

Data & Analytics.

Customer experience.

Personalization.

Stake.

Prescription.

Predictive Modeling.

Product or Service.

Price.

Distribution.

Customer service.

Communication.